FI showroom red and grey logo
MenuMENU
SearchSEARCH

Auto Borrowers Had Easier Time in Q4

Data show terms improving from the consumer standpoint, though some metrics hit record highs.

January 4, 2024
Auto Borrowers Had Easier Time in Q4

APRs lowered for longer-term loans as 2023 progressed, falling below 4%.

IMAGE: Pixabay/Raten Kauf

2 min to read


Borrowers landed more favorable terms on auto loans in the fourth quarter, though monthly and down payments hit records, Edmunds data show.

The shift reflects increased incentives as the market rebalances toward the buyer, the online automotive data provider said.

Ad Loading...

The year-ending quarter brought lower annual percentage rates for longer terms and more new-vehicle loans with zero-percent financing.

But new-vehicle monthly and down payments; average APR and down payments for used vehicles; and the number of new-vehicle buyers with monthly payments exceeding $1,000 all reached record highs.

“… there are some very encouraging signs as we kick off 2024 when considering the makeup of deals in the latter half of Q4 2023,” said Edmunds Head of Insights Jessica Caldwell.

“Incentives are slowly coming back as inventory improves. Most consumers are looking for low APRs with longer loan terms, so the growth in those loans is helpful to lure consumers who have been sitting out due to adverse financing and pricing conditions."

  • APRs lowered for longer-term loans as 2023 progressed, falling below 4%, Edmunds found.

  • The share of zero-percent financing on new vehicles rose quarter-over-quarter from 1% to over 2%.

  • Meanwhile, new-vehicle monthly payments also rose, though by only $3 to $739, essentially flat. Down payments exceeded $7,000 for the first time at $7,074, up from $6,907 in the third quarter.

  • New-vehicle borrowers with monthly payments of at least $1,000 rose quarter-over-quarter from 17.5% to 17.9%.

  • Average used-vehicle APRs rose from 11.2% to 11.6%.

Ad Loading...

Originally posted on Auto Dealer Today

More F&I

Laptop computer on a desk with a notepad and pen next to it and a whiteboard in the background
Digital•by Rick McCormick•October 15, 2026

AI: Facilitator, Not Fixer, in F&I

The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.

Read More →
Headshot mockup thumbnail.
F&I•October 1, 2026

Modern Technology Objection Handling

In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.

Read More →
man standing in front of podium
F&I•by Lauren Lawrence•October 1, 2026

Consistency at Scale: Driving F&I Performance

With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.

Read More →
Ad Loading...
Insurance contract signature page with black inkpen on top
F&I•by Hannah Mitchell•September 22, 2026

Gitty Up on GAP

The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?

Read More →
Easycare White paper cover See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Sponsored•September 8, 2026

How AI-Powered Coaching Is Transforming F&I Performance

See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability

Read More →
Assurant, Sell Value Build Trust, F&I Series, Expert Trainer Trent White
F&I•September 2, 2026

Sell Value, Build Trust

In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.

Read More →
Ad Loading...
2026 StoneEagle summary
F&I•by Hannah Mitchell•August 31, 2026

F&I Sales Give Dealers First-Half Lift

Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.

Read More →
man with white hair and glasses delivering a speech standing next to a podium
F&I•by Lauren Lawrence•August 31, 2026

Targeted Training Drives Results

Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.

Read More →
Man's hand holding pen over a paper document
F&I•by Justin B. Gasman•August 20, 2026

Double the Change, Double the Chance

When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.

Read More →
Ad Loading...
Laptop computer, tablet, calculator and notebook on a desk
F&I•by John Tabar•August 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →