FI showroom red and grey logo
MenuMENU
SearchSEARCH

Auto Borrowers Had Easier Time in Q4

Data show terms improving from the consumer standpoint, though some metrics hit record highs.

January 4, 2024
Auto Borrowers Had Easier Time in Q4

APRs lowered for longer-term loans as 2023 progressed, falling below 4%.

IMAGE: Pixabay/Raten Kauf

2 min to read


Borrowers landed more favorable terms on auto loans in the fourth quarter, though monthly and down payments hit records, Edmunds data show.

The shift reflects increased incentives as the market rebalances toward the buyer, the online automotive data provider said.

Ad Loading...

The year-ending quarter brought lower annual percentage rates for longer terms and more new-vehicle loans with zero-percent financing.

But new-vehicle monthly and down payments; average APR and down payments for used vehicles; and the number of new-vehicle buyers with monthly payments exceeding $1,000 all reached record highs.

“… there are some very encouraging signs as we kick off 2024 when considering the makeup of deals in the latter half of Q4 2023,” said Edmunds Head of Insights Jessica Caldwell.

“Incentives are slowly coming back as inventory improves. Most consumers are looking for low APRs with longer loan terms, so the growth in those loans is helpful to lure consumers who have been sitting out due to adverse financing and pricing conditions."

  • APRs lowered for longer-term loans as 2023 progressed, falling below 4%, Edmunds found.

  • The share of zero-percent financing on new vehicles rose quarter-over-quarter from 1% to over 2%.

  • Meanwhile, new-vehicle monthly payments also rose, though by only $3 to $739, essentially flat. Down payments exceeded $7,000 for the first time at $7,074, up from $6,907 in the third quarter.

  • New-vehicle borrowers with monthly payments of at least $1,000 rose quarter-over-quarter from 17.5% to 17.9%.

  • Average used-vehicle APRs rose from 11.2% to 11.6%.

Ad Loading...

Originally posted on Auto Dealer Today

More F&I

Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Ad Loading...
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Ad Loading...
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

What Market Timing Mistakes Mean for Your Reinsurance Program

When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.

Read More →
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Ad Loading...
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →