Auto Loan Interest Rates See Slight Lift in January
Although the average interest rate on a new-vehicle loan is expected to drop year over year, analysts say rates will hit 3-month high as automakers curtail promotional deals, 0% finance offers.

Although the average interest rate on a new-vehicle loan is expected to drop year over year, analysts say rates will hit 3-month high as automakers curtail promotional deals, 0% finance offers.
Photos by Mashiro Momo via Pixabay
SANTA MONICA, Calif. — The average interest rate for a new vehicle loan saw a slight lift in January, according to the car shopping experts at Edmunds. The annual percentage rate (APR) on new financed vehicles averaged 5.7% in January, compared to 5.4% in December and 5.5% in November. Edmunds data reveals that the share of sales with 0% finance deals dropped to 3.6% in January, hitting their lowest level since April of 2019.
“While December is all about flashier, bigger vehicle purchases, shoppers who make it to the dealership in January are mostly doing it out of necessity and, therefore, are a bit more pragmatic.”
“January is a bit of a hangover month for auto sales given that it follows some of the biggest holiday blowout events at the end of the year,” said Jessica Caldwell, executive director of insights at Edmunds. “Automakers typically rein in the incentives at this time of year, so it’s not unusual to see auto loan interest rates creep up. The good news is that interest rates are still much lower than they were a year ago.”
Edmunds data also shows that the average monthly payment, amount financed, and down payment for new vehicles were down month over month in January, which Edmunds experts attribute to a drop in purchases of luxury and larger vehicles.
“While December is all about flashier, bigger vehicle purchases, shoppers who make it to the dealership in January are mostly doing it out of necessity and, therefore, are a bit more pragmatic,” said Caldwell.
Originally posted on Auto Dealer Today
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →