Auto Seat Quality Takes a Hit
Satisfaction down slightly for key feature that can be too technical for many

Some consumers might say their cars' seats aren't fit for a dog - too complicated, uncomfortable and the like, the survey found.
Pexels/Erik McIean
Car seating is a bit of a pain in the you know what, according to recently polled auto consumers.
As vehicles get more and more sophisticated, basic features such as seat quality still hold significant sway in consumers’ minds, and getting too technical with them can lead to frustration, the research reveals.
The J.D. Power survey of nearly 93,000 vehicle buyers and lessees in their first 90 days of possession found seating quality suffered a slight decline. Problems in the category, which includes seat belts, saw their first increase in nine years, the company found.
Seats, while not being the sexiest thing in a car by any means, have an outsize affect on overall consumer experience, according to J.D. Power.
"Seat and powertrain are the two categories that most influence vehicle appeal and satisfaction," said its senior manager of auto benchmarking and mobility development, Lisa Boor in a press release on the study findings.
Consumers most often complain of seat range adjustment, headrest comfort, and seat material scuffing or soiling, and cited problems increased for all three. In fact, those and related design issues comprised eight of the top 10 seating complaints.
More consumers are expressed concern about seating controls, saying they’re too complicated or hard to operate, including memory and massage features. Both mass-market and luxury auto consumers are experiencing such issues.
The study report includes seating data for all models sold in the U.S.
DIG DEEPER: Back Seats Less Safe, New Tests Find
More Showroom

California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
My Mercedes in the U.S.
The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →