IRVINE, Calif. & LANHAM, Md. — Autobytel Inc., a provider of online consumer leads and marketing resources, has partnered with the National Association of Minority Automobile Dealers (NAMAD) to help its member dealers sell more cars using proven digital marketing methods.

“The challenges of today’s economy have hit many of our members the hardest and, as car sales begin their slow recovery, it is critically important for NAMAD members to have frontline access to innovative services that help them sell more cars, more cost-efficiently,” said NAMAD President Damon Lester. “With Autobytel, we have a partner who cannot only drive more consumers to our member dealerships, but also provide them with the tools, services and online content to help convert those shoppers into car buyers.”

The flagship program of the alliance is a customized consumer purchase request program that provides NAMAD members with all the benefits of Autobytel’s leading innovative customer generation services. The program includes iControl by autobytel; Autobytel’s pay-for-performance Used Car Program; lead treatments such as Rapid Response, Email Manager, and Custom Messaging, as well as Autobytel’s in-dealership Internet Process training.

“Autobytel is honored to have been named the exclusive third-party lead provider for NAMAD and to have the opportunity to work with this progressive organization to help member dealers thrive in the digital economy,” said Autobytel President and CEO Jeff Coats. “We are looking forward to both supporting NAMAD in many of its outreach activities and to receiving valuable feedback from its members.

“In addition, to further facilitate our alliance, Autobytel will be working with NAMAD on a series of membership surveys and studies to provide insights into key consumer and dealership trends in NAMAD member communities,” Coats added.