Autobytel Says "Bienvenidos" to Hispanic Car Buyers With AutoEspañol Content
Autobytel Inc., an Internet new car buying service, has announced it has expanded its Spanish-language auto research web area, AutoEspañol, with auto information and Spanish versions of vehicle research and comparison tools developed by AIC, Autobytel’s auto data division.
According to the company, Spanish-speaking shoppers can now visit any of the Autobytel sites (Autobytel.com, AutoWeb.com, CarSmart.com or AutoSite.com) to access new model reviews, safety tips and information, and insider car-buying advice. They can also take advantage of Spanish-language versions of the same AIC vehicle search and cross-comparison tools currently used on major manufacturer sites and portals to cross-compare brands and features.
"Autobytel is empowering its Spanish speaking visitors with proven AIC research tools and data to help them make informed, confident car-buying decisions," said Autobytel President and CEO Jeffrey Schwartz. "With AutoEspañol, our goal is to help build a bridge between the industry and the Hispanic consumer."
Powered by AIC’s price and specification data, the company claims the new AutoEspañol research tools enable shoppers to search for vehicles according to make/model, price, vehicle type (SUV, sports car, etc.), and even according to subjective criteria like "roominess" or "fuel efficiency." Once they’ve found a car or truck they’re interested in, shoppers can then cross-compare that vehicle versus up to three competitive models to find the most suitable vehicle in terms of pricing, specifications, safety ratings, crash test results, fuel efficiency, standard equipment, and more. AutoEspañol’s search and comparison tools are part of an integrated suite of AIC Spanish-language research modules currently available as a hosted solution for OEM sites and portals.
About Autobytel Inc.
Autobytel Inc., an Internet automotive marketing services company, says it helps retailers sell cars and manufacturers build brands through marketing and CRM (customer relationship management) programs. Autobytel Inc. owns and operates the websites Autobytel.com, Autoweb.com, Carsmart.com and Autosite.com, as well as AIC (Automotive Information Center), a provider of automotive marketing data and technology.
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