CLEARWATER, Fla. — AutoLoop LLC named Doug Van Sach vice president of analytics and data services. He will oversee data services and be responsible for using analytics to improve digital and multi-channel acquisition, retention, and loyalty programs for AutoLoop’s dealer and OEM partners, the company stated.

“With recent developments and our huge growth, it is crucial to build our team with members that have the right skill set and are a good fit,” said AutoLoop CEO Steve Anderson. “Doug’s in-depth knowledge about the use of metrics for measuring and increasing marketing effectiveness will provide our clients and partners with a firm foundation for effectively targeting and retaining customers. I am excited to have him on board to help us drive AutoLoop to the next level.”

Before joining AutoLoop, Van Sach served as vice president of analytics and insight for 3 Birds Marketing, where he led an analytics and insight team developing intuiting analytics and reporting tools to enhance 3 Birds’ digital marketing solutions.

“I’m thrilled to be a part of the AutoLoop team and to help build on their enormous success creating the industry’s most comprehensive and robust suite of products for auto dealers,” Van Sach said. “Their unparalleled view of the customer experience inside and outside of the dealership puts them in a unique position to move the industry forward and transform how dealers interact with customers.”