FI showroom red and grey logo
MenuMENU
SearchSEARCH

Auto/Mate Integrates With Bluebird Auto Rental Systems

A new partnership between Auto/Mate and Bluebird was designed to streamline the loaner car process for dealers.

by Staff
February 26, 2018
2 min to read


ALBANY, N.Y. — Auto/Mate Dealership Systems announced today that Bluebird Auto Rental Systems, a provider of software to vehicle rental companies, has completed integration with Auto/Mate’s dealership management system (DMS).

Auto/Mate customers that use Bluebird Auto Rental’s LoanerTrack for their service loaner fleets will benefit from increased efficiencies in the service department, according to Mike Esposito, president and CEO of Auto/Mate Dealership Systems.

Ad Loading...

“Having a loaner car system that integrates with our Service Merchandising module eliminates time and redundancies involved with having vehicle data and customer history in two separate systems,” Esposito said.

Auto/Mate’s "Service Merchandising" module was designed to offer dealers a robust, user-friendly system featuring one-screen access, a mobile service lane solution, automated dispatch, electronic ROs, a graphics-rich service calendar and quick access to manufacturer information.

LoanerTrack speeds up the check-in and check-out process of loaner cars and makes it easy to track which cars are out on loan and when they are due back. Data fields may be mandatory and unlimited custom codes can be created, e.g. “Employee Use,” which can be assigned to each vehicle. LoanerTrack’s graphical "Reservation Planner" allows users to instantly view how many vehicles are on rent, when they are due back and what the assigned reservations are in the future, all according to the provider.

“Auto/Mate’s open application programming interface made it easy and inexpensive to integrate our system with their dealership management system,” said Angela Margolit, president of Bluebird Auto Rental Systems. “Our customers who use Auto/Mate’s DMS can now access LoanerTrack from within the Service Merchandising module, streamlining the loaner car process and creating associated revenue opportunities.”

To see a demo of Auto/Mate visit Booth No. 3483C at the 2018 NADA Convention & Expo.

Topics:Showroom

More Showroom

Phot of a dark Kia vehicle interior with steering part of steering wheel and dashboard
Showroomby Hannah MitchellJune 29, 2026

Focus on Vehicle Cabins

The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.

Read More →
Photo of multiple new SUVs on a car dealership lot
Showroomby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →
Ad Loading...
Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →
Dodge emblem on orange vehicle
Showroomby Hannah MitchellJune 15, 2026

New Vehicles Down for Most Brands

Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.

Read More →
Photo of the back of an electric Mercedes
Showroomby Hannah MitchellJune 10, 2026

Auto Prices Ride May Moderation

Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.

Read More →
Ad Loading...
Orange Mitsubishi car on grass
Showroomby Lauren LawrenceJune 8, 2026

Mitsubishi Sets Growth Strategy, Structural Transformation

The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'

Read More →
inside of car, view of steering wheel with hands on it driving
Showroomby Lauren LawrenceMay 29, 2026

Affordable, Safe Cars for Teen Drivers

Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Showroomby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
exterior daytime image of Porsche North Miami dealership
Showroomby Lauren LawrenceMay 22, 2026

Holman Opens Porsche Dealership in Miami

The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.

Read More →