AutoTradeCenter Signs Remarketing Agreement with American Suzuki
AutoTradeCenter has announced that it has entered into a 12-month Web-enhanced vehicle remarketing agreement with American Suzuki Motor Corporation (ASMC).
This agreement is designed to expedite the official launch of the Suzuki Program Remarketing Online (PROline) Web site to more than 400 Suzuki franchise dealers nationwide. The PROline system provides an Internet remarketing channel for the sale of Suzuki vehicles returning from national daily rental fleets. Suzuki plans on utilizing PROline to remarket its annual retired rental portfolio of approximately 10,000 vehicles.
PROline has been in pilot since September 2000 and ASMC is speeding up the national rollout due to the pilot’s success among its dealers. According to Tim Finley, fleet and remarketing manager at Suzuki, “We are compelled to deliver this tool to our dealers for two reasons: Success of the pilot proved that remarketing rental vehicles online is good business for Suzuki and our dealers; and the overwhelmingly positive response from all of our dealers who attended our national dealer business meeting in Las Vegas this past November, where our dealers tested the PROline firsthand.”
“During Suzuki’s national dealer business meeting, we were thrilled with the dealer’s response to PROline," said Colette Marcilliat, vice president of marketing and president of remarketing services at AutoTradeCenter. "Over 200 Suzuki dealers registered for PROline during that meeting. They want the PROline launched. Suzuki is taking advantage of the full spectrum of ATC expertise: aggressive target marketing and process specific technology. It is a privilege to be an integral part of their remarketing strategy.”
“The initial pilot success was just the beginning," Finley said. "The PROline will be actively marketed to all our franchise dealers by the PROline support team at ATC. Plus, our vehicles will be offered to those dealers from many locations, including our approximate 35 auction partners, who have embraced our remarketing vision.”
“This is another milestone for ATC,” said Roger L. Butterwick, president of AutoTradeCenter. “The remarketing of rental vehicles requires utmost speed, flexibility and expert marketing. The ATCadvantage is designed to meet all of these requirements. As the success of the Suzuki pilot proves, ATCadvantage delivers the tools and support necessary for today’s successful remarketer.”
About Suzuki Motor Corporation
Suzuki Motor Corporation (SMC) founded the Automotive Division of American Suzuki Motor Corporation (ASMC) in Brea, Calif., in 1985.
AMSC markets automobiles in the United States through a network of more than 400 automobile dealerships in 49 states. ASMC’s parent company, Suzuki Motor Corporation is a diversified worldwide manufacturer, selling a variety of vehicles in 191 countries. Founded in 1920, SMC is based in Hamamatsu, Japan.
About AutoTradeCenter.com
AutoTradeCenter.com (ATC) is an Internet-based "business-to-business" automotive re-marketing company.
On its Web site, www.autotradecenter.com, the company markets its services to auto manufacturers, captive finance companies, lease and rental companies, and financial institutions across the U.S.
For more information on AutoTradeCenter.com Inc., visit www.autotradecenter.com or contact Public Relations at lseegan@autotradecenter.com.
More Digital
Fixed-Ops Automation Can Help Dealerships Stand Out
Technology turns everyday service repairs into lasting customer loyalty and dealer profitability.
Read More →
AI and the Auto Dealer
These are risks you can’t ignore as the technology becomes more and more of a presence in the auto retail environment.
Read More →
Data Drives Success
Dealerships that make decisions based on data rather than gut instinct or experience have a leg up on their competitors, according to a recent survey.
Read More →
AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Simple But Effective Hacking Surges
Data from the past year at U.S. auto dealerships finds that email and identity phishing are growing threat sources that can dispense with malware by exploiting trust.
Read More →
The Future of Car Dealerships
Artificial intelligence is reshaping the service-drive experience and will help retailers stay competitive.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →
Real Intelligence
AI, though it presents many opportunities for productivity, efficiency and more, isn’t a one-for-one stand-in for people. It can augment human capital but not replace it altogether.
Read More →
Zurich Launches Advisor IQ for F&I Manager Coaching
The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.
Read More →
F&I in the Digital Age
Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.
Read More →