BOCA RATON, Fla. — Black Book has added Christopher Gluth as account manager of national accounts for its Activator Division. In his new role, Gluth will be responsible for expanding Activator’s relationships with national dealership and manufacturer (OEM) customers.

Gluth draws on more than twenty years of business development and account management experience in the automotive industry. Most recently, he worked at CARFAX for over eight years where he served as senior partner development manager and national accounts manager. In these roles, he was responsible for relationship sales, product development and OEM customer retention, and he also had an account management focus serving large automobile dealership group partners in Midwest and Central U.S. markets.

“As a pioneer in the online leads industry for automotive dealerships, Activator remains focused on continuing to enhance product offerings to help dealers elevate their customer profit potential,” said Mike McFall, president of the Activator Division of Black Book. “Chris has forged strong relationships throughout the greater automotive industry and we believe he will be instrumental in amplifying Activator’s value with dealerships across the country.”