BlueSky Integrates Leads Program With Nonprime Lender AFS
BlueSky Marketing Group, a marketing and leads provider, has partnered with Auto Funding Services, a nonprime auto finance lender, and integrated its Real Leads program with AFS.
SAN RAMON, Calif. — BlueSky Marketing Group, a marketing and leads provider, has partnered with Auto Funding Services, a nonprime auto finance lender, and integrated its Real Leads program with AFS.
BlueSky’s Real Leads program provides dealerships with auto finance leads, which are integrated with multi-point lead decisioning, validation and conversion services at no additional cost. With the addition of AFS to compliment their existing DealerTrack integration, dealers now have every opportunity to secure financing for nearly any given customer.
“We’re seeing dealers migrate back into the special finance market and wanted to offer them every opportunity to sell more vehicles. Our partnership with Auto Funding Services will allow more dealers to transition back into this profitable vertical, by providing financing for people with non-prime credit histories,” said Brian Hall, president of BlueSky.
“AFS provides auto financing for practically any situation,” says Mike Komlo, of AFS. “We offer niche financing for dealers that want to sell more cars to the credit challenged customer and we are a full rehash lender. AFS provides attractive terms to dealerships, offering 140% +++, no FICO requirement and $500 down.”
More F&I

Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →