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Braman Motorcars Implements LoJack Inventory Management

The South Florida dealer group has deployed LoJack’s inventory management system, which officials said will help deliver an accurate location of vehicle inventory across multiple lots.

by Staff
October 29, 2014
2 min to read


CANTON, Mass. — LoJack Corporation has deployed its LoJack inventory management system with South Florida's Braman Motorcars, a top 30 dealer group. The new inventory management system will help deliver an accurate location of vehicle inventory across multiple lots, helping to minimize the time required in the regular dealer inventory process.

LoJack is working with Braman to further refine the system that uses a telematics platform and a proprietary user interface.

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"LoJack has had a long tradition of bringing products to dealerships that help boost their bottom-line profits," said Hal Dewsnap, senior vice president and general manager of U.S. sales at LoJack. "Braman Motorcars is one of the South's most respected and successful dealerships, and we're proud to help improve their inventory process and help build their business through an inventory management system. Many dealers have asked LoJack to help them obtain a better solution for lot management for their vehicle inventory —we listened, and we think we have delivered."

The inventory management system helps sales personnel at dealerships locate vehicles across the various lots that larger dealers sometimes cope with to handle their inventory of vehicles. The system also warns dealers of low battery voltage on vehicles, allowing them to expedite the work of keeping batteries charged; dealers only need to work on those vehicles that need charging, and can skip the time-wasting work of checking the battery levels on already-charged vehicles, officials said.

With the LoJack inventory management system, dealers no longer have to worry about bringing a customer to a vehicle for a test drive, only to discover that the vehicle has a dead battery. Additionally, the inventory management system can help avoid battery-related customer delays when they arrive to pick up the car, avoiding potentially damaging Customer Satisfaction Index (CSI) scores.

The LoJack inventory management system is available on the computer and for mobile workers. Employees will be able to see the location of their vehicle directly on their smartphone or tablet computer, obtain additional information about each vehicle quickly, track test drives and get an early warning movement alert through geo-fencing.

"At Braman Motorcars, we constantly evaluate our work processes to deliver the highest possible level of customer service," said Evan Bernstein, senior controller at Braman Motorcars. "The Inventory Management System from LoJack can help us reduce cost, while streamlining the process to deliver on that customer service excellence promise."

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In addition to using the inventory management system, Braman loads the LoJack Stolen Vehicle Recovery System at their West Palm Beach Auto campus, which includes BMW, Mini, Audi, Bentley, Rolls-Royce and Porsche brands.

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