California New-Car Sales Drop 42.9 Percent in 2Q
The California New Car Dealers Association (CNCDA) said that registrations of new cars and light trucks declined 42.9 percent in the second quarter of 2009 compared to the year-ago period.
SACRAMENTO – The California New Car Dealers Association (CNCDA) said that registrations of new cars and light trucks declined 42.9 percent in the second quarter of 2009 compared to the year-ago period.
California new vehicle registrations totaled 232,076 units in the second quarter this year; the second quarter in a row that new-vehicle sales totaled less than 250,000 units. The report predicts that total California new-vehicle sales for the year will fall below 1 million units for the first time since 1975.
“Tight credit, continued strains in the housing market, high unemployment and concerns over personal discretionary spending, all helped to pull the market down in the second quarter,” said Gary Shipman, CNCDA Chairman, who also operates Toyota, Subaru and Mazda dealerships in Santa Cruz. “The good news is that I think we have hit bottom, but it could be a slow climb out.”
The California Auto Outlook Second Quarter 2009 Market Report provides comprehensive information on the state’s new vehicle market with charts and graphs. The report includes: a segment watch, including the top 10 models in each segment; a market perspective, comparing California nationally; brand scoreboards; a regional recap and more. The complete report can be accessed on CNCDA’s website at www.cncda.org.
More F&I

AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →