HOUSTON — CAR-Research XRM announced the release of MobileXRM, a mobile CRM for auto dealers. Users can update accounts, access sales and service stats, follow up on leads right from their smartphone.

Every action is simultaneously recorded in the central CRM system, according to the company. MobileXRM will be showcased at the 2012 NADA & ATD Convention and Expo in Las Vegas, Feb. 3-6, at booth No. 3801.

MobileXRM provides access to real-time customer data, inventory, follow-ups, internet leads and other data, according to the company. It also enables real-time opportunity measurement, including the number of internet leads, emails, appointments and sales processes.

“Today's technology-savvy and connected customers expect a fast, tailored response to enquiries and companies with the best customer service generate customer loyalty,” said Patrick Kelly, president and COO of CAR-Research XRM. “Industry studies show incredible increases in contact and qualification rates by responding to telephone or Web leads immediately. Servicing customers' demands while outside of the office is now a necessity for an increasingly mobile workforce. Complete mobile functionality is the future of CRM, and we are excited to provide our dealers with a fully-fledged mobile CRM.”

For more information, visit www.CARResearchXRM.com or Booth No. 3801 at the 2012 NADA & ATD Convention and Expo in Las Vegas.