DALLAS and MISSION, Kan. — Car Wars and VinSolutions have announced an improved integration designed to bring enhanced lead-management capabilities to dealers utilizing both VinSolutions Connect CRM and Car Wars.

With the improved integration, the Car Wars dealership call tracking software automatically attaches a recording of every outbound sales call to an existing customer record in Connect CRM. The Car Wars tool also generates and attaches written call recaps, which streamlines workflow and allows dealership staff to personalize customer interactions without listening to every call. This automation provides lead management capabilities in VinSolutions’ platform and streamlines productivity for BDC agents, salespeople, and management teams, all according to the announcement.

“Dealers today understand how critical it is to connect with customers in a personalized, relevant way. This integration enhances Connect CRM users’ ability to provide the personalized car-shopping experience their customers want,” said Lori Wittman, general manager of VinSolutions and senior vice president of Dealer Software Solutions at Cox Automotive. “This collaboration between Car Wars and VinSolutions will help dealers achieve their dual goals of better connecting with customers and improving efficiency and productivity.”

“This has been a long time coming,” said Cassie Broemmer, partner and executive vice president of business development at Car Wars. “We’re excited to begin rolling out the new integration to our mutual clients. As the phone is the No. 1 conversion channel for dealers, we understand partnership with leading CRM providers like VinSolutions is crucial to success.”