STRONGSVILLE, Ohio — National Automotive Experts and NWAN Inc. announced the promotion of Cliff Childers to national business development manager. Childers has been with NAE/NWAN since 2011, serving as an account executive.
“Cliff has been an integral part of our growth over the years,” said Kelly Price, CEO of NAE/NWAN. “His ability to build long-lasting relationships with both our agents and their dealers has helped set us apart in the industry. We couldn’t be more excited to have him lead our business development team into the future.”
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Childers is a graduate of the University of Kansas, where he obtained a bachelor of arts degree in human biology and a minor in Spanish. Prior to joining NAE/NWAN, Childers was an account executive at Zurich North America.
“I am humbled and honored to become the national business development manager for NAE/NWAN. In this new role, I will strive to exceed the level of service that our industry has come to expect of our company,” said Childers. “I look forward to continuing my relationship with our agent partners and assisting them with achieving their goals.”
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
In this video, Reese Dailey explains how effective follow-up drives better results
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stronger customer retention.
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