Chrome Enhances VIN Decoding Solution
Chrome Data Solutions LP announced the release of Automotive Description Service (ADS) 7.0, along with a new basic description version of the web-based service.
PORTLAND, Ore. — Chrome Data Solutions LP announced the release of Automotive Description Service (ADS) 7.0, along with a new basic description version of the web-based service. ADS 7.0 features performance improvements, vehicle coverage for both US and Canadian vehicles back to 1981, and add-on modules for expanded images and medium- and heavy-duty vehicle descriptions.
The basic ADS version will deliver pared-down vehicle information that is ideal for quick inventory listings, vehicle validation and verification and data normalization, according to the company. Customers may add additional modules, including Canadian data and vehicle images via integration with Chrome Data's Image Gallery.
The full ADS version will include all of the basic data, as well as content such as model code, original EPA fuel rating, original base prices, standard equipment, optional equipment, option codes, prices and extended descriptions. Some of the other options include full OEM exterior color codes, body type, torque, dimensions, weight, warranty information and region-specific styles and models.
"By enhancing the full ADS solution and introducing a new pared-down version, we are meeting the VIN-decoding needs of a wide variety of customers," said Robin Goodyer, director of product management and sales of Chrome Data Solutions. " The beauty is that our customer gets to choose how deep they want to dive into the details, so ADS provides what the customer needs instead of a one-size fits all approach."
Customers of the full ADS version also will have the option of adding on images via Chrome Data's Image Gallery and data for medium- and heavy-duty vehicles, according to the company. Data for additional vehicle types, such as motorcycles, RVs and sportcraft, will be available later this year.
For more information, visit www.chrome.com.
More Digital

Need for Speed: EV Apps Lack Consistency
Fifty-five percent of surveyed EV owners said their mobile applications had a major or moderate impact on their purchasing decisions, but connectivity issues remain a problem.
Read More →
Four Keys to Your Digital Trail Defense
Federal regulators are cracking down on hidden fees. This protective measure could mean the difference between winning and losing a lawsuit or surviving a duel with the Dark Side.
Read More →
Hyundai Hosts Tech Talent Forum
Technology leaders from Hyundai Motor Group will have open discussions at the inaugural HMG Tech Talent Forum on topics ranging from autonomous driving to 'smart' manufacturing.
Read More →
Dealers Seek Actionable AI
Dealers are facing growing frustrations with current generic artificial intelligence tools, according to a survey by Lotlinx, which found they want a solution that understands their inventories.
Read More →
Reahard & Associates Forges New Integration
The firm's F&I Insight tie-up with The Impact Group’s ImpactMenu platform is designed to enhance finance-and-insurance transaction recording for auto dealerships.
Read More →
Registration Open for Reynolds Amplify Retail Summit
Advancements with Reynolds' AI Agent, Rey, will take center stage this August at the Park Hyatt Aviara in Carlsbad, Calif., near San Diego.
Read More →
Automotive Training Academy by Assurant Grows Offering
A new Atlanta location on Reynolds and Reynolds' docuPAD e-contracting system is designed to broaden access for auto professionals.
Read More →
Assurant Debuts Virtual Solution for Dealers' Staffing Challenges
Company says on-demand access to F&I specialists is shown to boost dealership efficiency and profitability.
Read More →
What to Do When Your Vendor Is Hacked
The quickest way to turn a breach into a crisis is to wing it. Follow this seven-step playbook to ensure you meet your obligations.
Read More →
Dealer Credit Service Provider Breached
Hack exposed thousands of dealerships’ customer data
Read More →