FI showroom red and grey logo
MenuMENU
SearchSEARCH

CIRAS to Expand Online Certification Programs

The Center for International Retail Automotive Standards announced it will expand its online certification programs to include rental car, service advisor, powersports and used-car management professions.

by Staff
January 20, 2009
2 min to read


SCOTTSDALE, Ariz. – The Center for International Retail Automotive Standards (CIRAS) announced it will expand its online certification programs to include rental car, service advisor, powersports and used-car management professions.


Two online certification programs currently offered by CIRAS have been met with enthusiastic reviews from industry professionals.

Ad Loading...


These web-based certifications -- Financial Services Professional (FSP) for F&I Managers, and Customer Services Professional (CSP) CSI Certification for all dealership personnel, were unveiled at the September F&I Management and Technology Conference and Expo in Las Vegas.


Included in the FSP certification is a comprehensive legal compliance section by Thomas B. Hudson and Emily Marlow Beck of Hudson Cook LLP. In addition to access to the interactive content review, FSP participants also received a complimentary copy of CARLAW F&I Desk Book by Counserlorlibrary.com, as well as a six month subscription to legal newsletter Spot Delivery.


Tom Hudson notes, "The F&I Desk Book covers all federal laws that F&I professionals deal with. Each chapter is prepared by an attorney or by attorneys who practice on a daily basis the law discussed by the chapter, and the resulting compilation is the most comprehensive legal F&I text available."


Each certification area was developed by a team of experts from around the world. The certifications are designed to supplement and build upon a candidate’s professional and/or educational experience. After participating in an interactive content review, candidates must successfully pass a challenging exam in order to earn their certifications in the specialties they undertake.


"The response has been overwhelmingly positive," says CIRAS president and CEO, Dr. Robert W. Serum. "This is clear evidence that people are committed to raising the standards of the automotive industry."

Ad Loading...


CIRAS intends to create certifications for all key positions in the automotive retail trade; hence, a series of additional certifications are currently in the testing phase, and are slated for release before mid-2009. Among these new certifications will be the Rental Car Professional certification by Jim Schalberg of Schalberg.com, a Professional Service Advisor certification by the Automotive Dealership Institute, a Powersports F&I certification by industry icon Ron Martin of Vision of F&I, Inc. Certifications in Used Car Management and Sales & Marketing are also coming soon and will be added to the menu.


CIRAS has also announced it is currently in negotiation regarding marketing the certifications in Southeast Asia. Other marketers are in place throughout the U.S., Canada, Europe, and the Middle East.


Topics:Digital

More Digital

Mechanic's hand on digtial device screen next to a car
Digital•October 30, 2026

Fixed-Ops Automation Can Help Dealerships Stand Out

Technology turns everyday service repairs into lasting customer loyalty and dealer profitability.

Read More →
LIght trails with nighttime cityscape in background
Digital•October 26, 2026

AI and the Auto Dealer

These are risks you can’t ignore as the technology becomes more and more of a presence in the auto retail environment.

Read More →
Four people sitting at desk with various phones and laptops. Bar graph pictured on computer.
Digital•by Lauren Lawrence•October 26, 2026

Data Drives Success

Dealerships that make decisions based on data rather than gut instinct or experience have a leg up on their competitors, according to a recent survey.

Read More →
Ad Loading...
Laptop computer on a desk with a notepad and pen next to it and a whiteboard in the background
Digital•by Rick McCormick•October 15, 2026

AI: Facilitator, Not Fixer, in F&I

The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.

Read More →
Person at laptop with green-colored code on the screen
Digital•by Hannah Mitchell•October 5, 2026

Simple But Effective Hacking Surges

Data from the past year at U.S. auto dealerships finds that email and identity phishing are growing threat sources that can dispense with malware by exploiting trust.

Read More →
Mechanic's hand working in car engine
Digital•September 10, 2026

The Future of Car Dealerships

Artificial intelligence is reshaping the service-drive experience and will help retailers stay competitive.

Read More →
Ad Loading...
newspaper advertisement circled in pink, Turn Listings into Leads, F&I and Showroom
Digital•by Lauren Lawrence•August 5, 2026

Structure Leads to Optimized Auto Listings

As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.

Read More →
Photo of two businessmen shaking hands next to a white car in a showroom
Digital•by Hannah Mitchell•August 3, 2026

Real Intelligence

AI, though it presents many opportunities for productivity, efficiency and more, isn’t a one-for-one stand-in for people. It can augment human capital but not replace it altogether.

Read More →
Photo of man's hand on laptop keyboard on a desk
Digital•by Staff•June 16, 2026

Zurich Launches Advisor IQ for F&I Manager Coaching

The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.

Read More →
Ad Loading...
Adapting to Digital For a convenient and trustworthy experience, F&I and Showroom
Digital•June 1, 2026

F&I in the Digital Age

Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.

Read More →