CNA National Named Finalist for BBB Award
The Better Business Bureau of Central, Northern and Western Arizona named the F&I product provider a finalist for the 2015 BBB Business Ethics Awards.
SCOTTSDALE, Ariz. — CNA National Warranty Corporation (CNAN) was selected as a finalist in the 2015 Better Business Bureau (BBB) Business Ethics Awards, sponsored by the BBB of Central, Northern and Western Arizona.
CNA National is one of 15 finalists in five business categories. The winners in each category will be announced at a special dinner and ceremony at the Arizona Biltmore Resort on April 9.
“We are honored to be a finalist for this distinguished award,” said Joe Becker, president and CEO. “Since its founding in 1982, CNA National has always practiced integrity and honesty in our day-to-day operations. We strive to be the best in our industry by honoring our contracts and delivering superior customer service. It is very rewarding to be recognized by the Arizona BBB for these traits.”
CNA National administers vehicle service contracts, GAP waivers, tire-and-wheel protection, and limited warranties for consumers in the United States. Its products are sold primarily through automobile dealerships.
“The company’s goal to “not be the nation’s biggest service contract company, but the best” has served it well over the past 33 years as it has grown from a two-person operation to more than 200 employees occupying three floors of the CNA building in downtown Scottsdale,” read the company’s press release announcing the achievement.
CNAN handles more than 70,000 calls and processes more than 26,000 claims each month, on average, according to the company. Accredited with the BBB since 2010, CNA National holds an A+ rating.
The BBB Business Ethics Awards recognizes Arizona companies whose business practices and related activities promote the highest ethical standards of business conduct. This is the 14th year the award program has been held.
More F&I

How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →