CNA National Welcomes New VP of Reinsurance
The F&I product provider named Rob Hehr to the newly created position of vice president of reinsurance. For the past seven years, the more than 25-year industry veteran served in an executive role with Gulf States Financial Services/GSFSGroup.

SCOTTSDALE, Ariz. — CNA National Warranty Corp. today announced that Rob Hehr has joined the company in the newly established position of vice president of reinsurance.
“With a wealth of experience in both the insurance and automotive industries, Rob has the expertise needed to effectively direct our reinsurance programs in support of our strategic objectives,” said CNA National President and CEO Joe Becker.
Hehr brings more than 25 years of experience, including more than a decade in executive-level roles. For the past seven years, he served as a vice president with Gulf States Financial Services/GSFSGroup, where he oversaw the risk management, underwriting and product development departments as well as sales. Hehr has also worked for United States Warranty Corp. and Progressive Insurance. He holds a bachelor’s degree in athletic administration and physical education from Ohio University.
“I’m honored to join CNA National, the true leader in our industry,” said Hehr. “Having competed against CNAN for years, I’m well aware of the company’s commitment to the highest level of customer service, as well its many awards as a top reinsurance provider. I look forward to contributing to future successes within this extremely talented organization.”
More F&I

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →