College of Automotive Management to Open Northern California Campus
SANTA ANA, Calif. -- The College of Automotive Management, which trains students for careers in the automotive, financial and related services industries, is opening its newest campus in Northern California, said Eric Andersen, president and CEO.
"We are excited to be expanding our program to Northern California," Andersen said. "Over the years we have received numerous inquiries from prospective students in the Bay Area. I’m pleased they will now have a campus to call their own."
The branch location is set to open April 26 at the Hacienda Lakes office complex in Pleasanton.
The College of Automotive Management, now in its 12th year, also has classroom facilities in Los Angeles, Orange and San Diego counties in Southern California. The first in a series of free Career Nights will take place at the Wyndham Garden Hotel in Pleasanton on Saturday, Feb. 21 from 3 to 5 p.m. Other Career Nights will follow at the same time and location on March 13, March 27 and April 17.
Sharon D. Van Brunt, a longtime automotive industry executive who most recently served as sales manager for Bill Lang Mazda, Pontiac and Cadillac in Vallejo, CA, has been appointed as managing director and chief instructor of the Pleasanton school.
"I appreciate the opportunity to train the next generation of automotive executives in Northern California," said Van Brunt, who graduated from the College of Automotive Management more than 11 years ago. Van Brunt also holds a degree in business administration from La Salle University in Chicago. "The automotive industry is changing, and education is the key to its future," Van Brunt said.
Formal classroom training at the new Pleasanton location, 4472 Willow Road, will be limited to 12 students per month, with class sessions held Monday through Friday from 8:30 a.m. to 5:30 p.m. for four consecutive weeks. Students will be immersed in learning automotive retail processes, with a focus on F&I and loan underwriting procedures. They will receive diplomas upon graduation.
Students who plan to pursue an Associate of Arts or Bachelor of Arts degree can transfer up to 28 educational credit units earned at the College of Automotive Management to any of the degree programs offered at Northwood University. Northwood offers residence and correspondence degree programs in Automotive Marketing and Management as well as other business disciplines.
For information on enrolling at the College of Automotive Management’s new Northern California branch location, or its classrooms in Southern California, call (800) 255-9110 or visit the school's Web site at www.collegeofautomotive.com.
More F&I

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →