Consumers Still Wary of Driverless Tech
But AAA survey found that many are interested in semiautonomous features.

AAA said the results show automakers must keep developing the technologies to reach performance consistency.
IMAGE: Pexels/Alessandro Avilės
Safety concerns about driverless vehicles haven’t subsided and are fueled in part by recent accidents involving the cars, according to a newly released study.
AAA research shows 66% of U.S. drivers have fear about fully autonomous vehicles, and another 25% expressed uncertainty about them. That’s after fears peaked at 68% last year after topping out at 55% in 2022. The percentage of those who trust the technology was flat at 9% after coming in around 15% the previous two years.
At the same time, survey respondents indicate interest in semiautonomous driving technology. Sixty-five percent said they’re interested in reverse automatic emergency braking, or AEB, in their next vehicle, while 63% expressed interest in automatic emergency braking, and 62% in lane-keeping assistance.
AAA said the results show that automakers must keep developing the technologies to reach performance consistency in order to assuage consumer fears.
Consumers beliefs in one direction or the other don’t always reflect test results of the technology, it pointed out. AAA said most survey respondents indicate they believe AEB would stop a vehicle from hitting an obstacle in the front or back, but AAA research recently found the systems avoided collisions in just one in 40 reverse-direction tests involving a crossing vehicle and 10 of 20 tests involving a child behind the vehicle.
Originally posted on Auto Dealer Today
More F&I

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →