Cox: Mobility Will Reduce Dealership Count
A Cox Automotive survey found that dealers are even more certain than consumers that emerging trends will reduce vehicle sales, but few believe mobility will bring about the end of the current auto retail model.


Illustration by Mohamed Hassan via Pixabay
ATLANTA — Auto dealers and consumers are more closely aligned on the future of mobility than many industry experts might imagine with both expecting significant reductions in personal vehicle ownership, according to new research from Cox Automotive.
In fact, analysts said, dealers are predicting an even sharper decline in ownership than consumers in the next five years (28% versus 18%). However, while most of the dealers surveyed appeared to recognize this eventual reality, only one in 10 see mobility as a threat to their current business, according to the second phase of the 2018 Cox Automotive Evolution of Mobility Study: “A Dealer’s Perspective.”
In the latest chapter of Cox Automotive’s three-part study series, an online survey was conducted with 430 franchised and independent automotive dealers in the U.S. The first phase of the Cox Automotive Evolution of Mobility Study, released in August 2018, focused on consumer perceptions of Alternative Ownership and Autonomous Vehicles. Among the findings:
• Strong growth is expected in alternatives to traditional ownership. Like any industry undergoing transformation, consumer acceptance over time is often the key driver. While still in its infancy, mobility is no different. In the next 10 years, nearly half (47%) of dealers see consumers owning or leasing fewer vehicles per household as a direct result of the increasing number of mobility options and the introduction of autonomous vehicles to the mass market.
Ride-hailing (87%) is predicted by dealers to see the most growth, followed by car subscriptions (82%), car-sharing (81%) and autonomous vehicles (81%).
• New forms of mobility are seen as an opportunity, not a threat. With dealers challenged by declining new-car sales and margin compression, 45% say they see new shared mobility models, such as ride-hailing, car-sharing and car subscriptions, as new revenue streams. Three out of four dealers see a benefit in offering these shared services at their dealerships, with 40% viewing mobility as an opportunity to appeal to a new consumer base. More than half (59%) also believe fixed operations will play a more important role with vehicles used for ride-hailing and car-sharing logging more miles and requiring more service.
Any hesitancies by the dealers surveyed toward these new mobility solutions are due to the uncertainty surrounding operations rather than rejection of the models themselves. This includes knowledge of how to set these services up, outside support to get these services off the ground and the overall cost benefit.
“Dealers are approaching the evolving mobility landscape with their eyes wide open,” said Joe George, president of Cox Automotive Mobility. “While traditional car ownership isn’t going away anytime soon, we’re focused on enabling dealers with innovative consumer mobility and shared fleet service solutions to keep their businesses relevant.”
• The current dealership model will change, but it won’t go away. Even with the shift from traditional ownership to usage and a more personalized “one-to-many” design of on-demand transportation, 72% of dealers do not view these mobility trends as the end of the dealership model. However, they do believe the number of dealerships in operation will be impacted, with 57% of the dealers surveyed saying there will be a need for fewer dealerships 10 years from now.
More Showroom

Making the Safe Choice
Kelley Blue Book has turned households with teen drivers onto safe and affordable options for their vehicles of choice
Read More →
Inventory Holds Steady
September new-vehicle inventory rose slightly month-over-month, but dealer lots are laden with MY2026 vehicles as the typical model year changeover trudges along.
Read More →
October Auto Sales Fall With the Leaves
A forecast anticipates retail deliveries are down this month as consumers continue to face cost challenges, though more are tapping long loans in order to buy.
Read More →
California Sees Quarterly Gains
California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.
Read More →
New-Vehicle Prices Stay Put
Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.
Read More →
EV Buyer Consideration Shifts
What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'
Read More →
Year-to-Date Auto Sales Holding Their Own
A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.
Read More →
Slow to Robo
Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.
Read More →
Dealers a Little Down
A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.
Read More →
European EV Sales Skyrocket
The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.
Read More →