Credit Union Direct Lending Expands Operations to North Carolina
Credit Union Direct Lending (CUDL), which bills itself as the largest point-of-sale lending network for credit unions in the United States, announced credit unions and dealerships in North Carolina are now using the indirect lending platform.
Administered by CU Direct Corp., the credit union owned CUDL system is now fully operational in 12 states, serving more than 260 credit unions and 2,000 dealerships in California, Nevada, Washington, Oregon, Texas, Massachusetts, New Hampshire, Rhode Island, Florida, Minnesota, Virginia and North Carolina.
Coastal Federal Credit Union, with headquarters in Raleigh, N.C., $1.2 billion in assets, more than 115,000 members, and 15 branch locations in Raleigh, Concord, Charlotte, and Durham, is the first credit union in the state to implement the indirect lending system.
“We are looking forward to working with the CUDL network in order to provide our members with additional services, differentiate our credit union at the dealerships, and ultimately increase our auto loan volume in our area,” said Keith Hackley, SVP and COO of Coastal FCU. “We are impressed with the functionality of the Web-based system, knowledgeable CUDL staff, as well as the products and services offered.”
“We are very pleased to work with Coastal Federal Credit Union,” said Jerry Neemann, SVP business operations. “As we expand the CUDL network throughout North Carolina, the participation of Coastal FCU is instrumental to creating a strong credit union and dealer indirect lending network which will allow members to have easy access to their credit union financing.”
About Credit Union Direct Lending
Based in Rancho Cucamonga, Calif., CU Direct Corp. administers the credit union owned Credit Union Direct Lending (CUDL) program, which allows members to receive credit union financing at the auto dealership through an automated decisioning system.
CU Direct develops custom applications, training, and marketing programs designed to help credit unions achieve their indirect lending goals. The CUDL program includes 2,019 dealerships and 264 participating credit unions in California, Nevada, Texas, Oregon, Washington, Massachusetts, New Hampshire, Rhode Island, Florida, Minnesota, Virginia and North Carolina.
In 2002, participating CUDL credit unions funded 177,011 contracts for more than $3.3 billion in credit union auto financing.
For more information visit www.cudirect.com.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →