CRM Lets Dealers Connect Business-Intell Tools With Data Feature
DealerPeak introduces "data warehouse" feature

DealerPeak offering helps dealerships mine more data.
IMAGE: Getty Images/metamorworks
DealerPeak, the only Customer Relationship Management technology dedicated to helping the industry refuel its love of selling cars, recently announced the beta release of its data-warehouse capabilities. In a few clicks, the new feature allows dealerships to connect their own business-intelligence tools to their CRM data.
In growing dealer groups, data drives profits. Dealers need quick access to data from all of their systems, as a holistic view of data across the organization is key to optimizing performance. CRM houses the richest data set in the dealership, and static reports and archaic data dashboards no longer suffice.
“One of the things we find so often when working with dealership teams is a growing frustration that the systems they use daily don’t create the reports and dashboards needed for their group,” said DealerPeak CEO Matt Moore. “This new data warehouse feature is one answer to the concern. DealerPeak clients now have more control over the information in their own system than ever before, without the need for custom integrations.”
The data-warehouse function allows dealers to build and manage custom dashboards and enables automated reporting, and even event-based triggers using whichever business-intelligence platform the dealer prefers. DealerPeak’s data warehouse can connect with Tableau, Microsoft Power BI, Google Data Studio, and many others without writing any code. Dealerships can also use data warehouse to seamlessly connect other platforms to their CRM data without the need for custom integrations.
DealerPeak’s enterprisewide solutions automate the hard work of relationship building through real-time updates, customized workflows, desking solutions and more. The aim is to bring joy back into the process while helping each dealership contribute to a healthy bottom line.
For more information or to request access to our data warehouse on your account, please contact api@dealerpeak.com.
Originally posted on Auto Dealer Today
More Digital

Fixed-Ops Automation Can Help Dealerships Stand Out
Technology turns everyday service repairs into lasting customer loyalty and dealer profitability.
Read More →
AI and the Auto Dealer
These are risks you can’t ignore as the technology becomes more and more of a presence in the auto retail environment.
Read More →
Data Drives Success
Dealerships that make decisions based on data rather than gut instinct or experience have a leg up on their competitors, according to a recent survey.
Read More →
AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Simple But Effective Hacking Surges
Data from the past year at U.S. auto dealerships finds that email and identity phishing are growing threat sources that can dispense with malware by exploiting trust.
Read More →
The Future of Car Dealerships
Artificial intelligence is reshaping the service-drive experience and will help retailers stay competitive.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →
Real Intelligence
AI, though it presents many opportunities for productivity, efficiency and more, isn’t a one-for-one stand-in for people. It can augment human capital but not replace it altogether.
Read More →
Zurich Launches Advisor IQ for F&I Manager Coaching
The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.
Read More →
F&I in the Digital Age
Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.
Read More →