MASON CITY, Iowa — DMS provider DealerBuilt announced it has expanded its integration with channel partner Spiffit to help auto dealers improve operations in sales, service, and accounting, and to drive more revenue. Spiffit is a provider of SaaS sales incentive management applications and has been a DealerBuilt Channel Partner for the past four years. The previous integration was purely for the service side of the business.

“DealerBuilt provides hundreds of dealers with a DMS that empowers their staff to build processes best for them, encompassing a system centered around their customers, which makes Spiffit a perfect partner,” stated Veronica Dunford, DealerBuilt’s executive vice president of business development. “Spiffit is the kind of revolutionary technology we seek to provide for DealerBuilt clients, and we’re excited to expand our partnership to provide performance-enhancement solutions like this to help our clients push back margin compression.”

DealerBuilt DMS clients using the Spiffit platform can now manage their various sales performance incentive funds more efficiently and with greater certainty. Spiffit also provides DealerBuilt clients with accurate and accessible digital documentation for all contests and pay plans to simplify incentives program administration, accounting, and payroll, eliminating end-of-month crunching of manual incentives reports, all according to the announcement.

“Spiffit’s expanded integration with DealerBuilt proves our commitment to implement and manage spiff programs for DealerBuilt’s clients,” said Spiffit founder and CEO Sean Ugrin. “Now, DealerBuilt clients using Spiffit will see increased sales by engaging their staff and management in improved incentive program management. In line with DealerBuilt, our desire for a great customer experience is priority one.”