BURLINGTON, Vt. — Dealer.com and DriverSide have formed an exclusive partnership and will launch a series of products for new- and used-car franchises, the first of which will add fixed-ops content to Dealer.com’s platform.

The companies said a full line up of further fixed operations and service marketing products will follow in coming months.

Dealer.com is a provider of online marketing solutions for dealers. DriverSide is a provider of a car-owners Website and a customer attraction and retention program for the auto industry. 

"Dealer.com is the clear leader in the dealership Website space and we are pleased to partner with them to add our unique garages to their sites," stated Jad Dunning, DriverSide CEO and founder. "Customers appreciate the convenience and ease of having their personalized vehicle information online, and dealers benefit from the enhanced shopper engagement and service.  It's a cost-effective, innovative way for dealers to help protect their customer base. Everyone wins in this partnership."   

“We are very excited to work with DriverSide, the industry leader in customer attraction and retention. Dealers can look forward to a powerful line-up of new products as a result of the partnership between these two expert companies,” said Dean Evans, Dealer.com’s chief marketing officer. “Dealer.com has long been known for keeping our dealers two to four years ahead of the competition with our technology investment. We are adding to this by also providing our dealers with the ultimate in fixed operations marketing. These fixed operations products are at a level beyond anything that has ever existed in the industry and will only be available from Dealer.com.”