Dealer.com Appoints Rick Gibbs as President
Dealer.com has named Rick Gibbs, who founded the company in 1998 and currently serves as CTO, as its new president.
BURLINGTON, Vt. — Dealer.com has named Rick Gibbs, who founded the company in 1998 and currently serves as CTO, as its new president.
As president, Gibbs will help guide the company as it significantly increases employee headcount and accelerates product development and delivery volume over the years ahead.
"Rick's appointment sends a strong signal to the industry that we are first and foremost a technology company that empowers auto dealers, dealer groups and OEMs. We see a growing trend of powerful software as a service business models being driven by technologists," commented Mark Bonfigli, Dealer.com's CEO.
"Rick's expertise and dedication have been critical in enabling us to nearly quadruple our revenues over the last three years – among the most challenging years ever in the auto industry," Bonfigli continued. "He has continued to refine product management and added business analysis groups to benchmark best practices that keep our clients two to four years ahead of the competition. Assuming the role of president and CTO, Rick will now help guide us to entirely new levels of technology development, growth and expansion."
Commenting on his new position, Gibbs said, "I'm honored and thrilled to take on the role of president and excited about the opportunities ahead for Dealer.com. We have an industry-leading pipeline of products, a very strong and financially sound company, and are well-positioned for continued growth."
Prior to co-founding Dealer.com, Gibbs consulted for a number of Fortune 500 companies, designing and building next-generation web applications and interactive training systems. Gibbs is a graduate of Clarkson University, with a degree in computer engineering.
More F&I

Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →