BURLINGTON, Vt. — Dealer.com has enhanced its CRM solution with its new Pencil Tool, which is designed to allow dealers to deliver a variety of payment options to their customers simply by entering the vehicle’s selling price. The company’s new CRM solution also is configured for mobile devices.

The company also released an additional enhancement to its CRM solution, a desk log that automates the road-to-a-sales process.  The digital desk log gives visibility to each touch point the dealership has with customers as they travel through the purchase funnel. Executives and managers can use the insight to watch and control their store and groups at customizable levels.

"There are three things that make our CRM solution unlike any other: it is designed from a dealer perspective so it addresses real-world needs; it's built from the ground-up to integrate into our platform; and components such as our Pencil Tool leverage data throughout the entire Dealer.com platform, which intensifies the visibility and control of the dealer's entire operation,” said Rick Gibbs, Dealer.com’s president and CTO.