WALTHAM, Mass. — DealerRater today released an enhanced feature of its Certified Dealer Program that will enable dealers to better leverage positive online reviews from multiple third-party review sites. This new enhancement supplements an existing feature that enables DealerRater reviews to automatically feed to dealership websites as well as to a custom tab on the dealers’ Facebook fan pages.

According to company officials, dealers enrolled in DealerRater’s 360Certified Program — the premium level of the Certified Dealer Program — can now boost their review feed by including content and ratings from several additional sources, such as Google+ Local, Yelp, Citysearch, Cars.com, Edmunds, Insider Pages and Yahoo! Local. 

Certified dealers can now access expanded review feed customization tools. These new features include the ability to select the number of reviews to feed, set a minimum star rating for inclusion of reviews in the feed, and select/deselect functionality to further customize the mix of content. Additionally, the consumer-facing display of the review content fed to dealership websites or to Facebook fan pages now has a refreshed layout.

“Given that online consumer reviews now represent the second most trusted form of advertising, we’re pleased to offer a powerful new enhancement that enables our dealer partners to promote and leverage positive reviews from multiple third-party review sites,” said Chip Grueter, DealerRater president. “It is our goal to provide our Certified Dealers with the most innovative tools to build, manage, and leverage their online reputation. And this latest feature update is further testament to that commitment.”