WALTHAM, Mass. — DealerRater, the car dealer review website, announced the launch of its Canada-specific mobile optimized website. Canadian automotive consumers can now research dealer reviews, rate their own car dealership experiences and browse cars for sale using mobile browsers on iPhone, Blackberry and Android devices.

“Currently, more than 25 percent of our current Canadian site traffic visits DealerRater.ca from a mobile device,” said Chip Grueter, president of DealerRater.  “With the steady climb in mobile visits and search traffic, DealerRater is committed to offering Canadian mobile consumers a first-class site experience, optimized for their smartphones.” 

With the new mobile site, DealerRater’s core functionality — reading dealer reviews, writing dealer reviews and browsing cars for sale — has been preserved, enhanced and optimized in a streamlined and engaging user interface. 

Key features of the new mobile site include:

• Postal code-driven, geo-location services help consumers find local dealerships faster and read reviews that are most relevant to them. 

• A simplified “Write a Review” page allows reviewers to tap star ratings and type review text on the go.

• “Tap-through” dealer display ads provide a direct link to each dealer’s website.