DealerSocket Adds People Power to RevenueRadar
DealerSocket’s predictive marketing tool is now backed by a team of Strategic Growth Managers offering personal support to help auto dealers engage more customers.

DALLAS — DealerSocket Inc. announced the launch of a team of Strategic Growth Managers dedicated to supporting and servicing dealers utilizing RevenueRadar, a predictive marketing tool built into the company’s CRM.
The team will consult with dealers on best practices, share ideas on how to best approach customers, and work with dealers to eve and implement processes, train staff, and create marketing strategies to improve retention. Strategic Growth Managers average 21 years in the industry and eight years with DealerSocket, all according to the announcement.
“Acquiring new customers is significantly more expensive than retaining existing ones,” said Darren Harris, general manager of DealerSocket’s CRM product suite. “We realize most dealers are not using their customer data to its full potential. RevenueRadar now offers a team of dedicated Strategic Growth Managers who will partner with our dealerships to help drive more cost-effective retention strategies.”
Originally posted on Auto Dealer Today
More Digital

AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Simple But Effective Hacking Surges
Data from the past year at U.S. auto dealerships finds that email and identity phishing are growing threat sources that can dispense with malware by exploiting trust.
Read More →
The Future of Car Dealerships
Artificial intelligence is reshaping the service-drive experience and will help retailers stay competitive.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →
Real Intelligence
AI, though it presents many opportunities for productivity, efficiency and more, isn’t a one-for-one stand-in for people. It can augment human capital but not replace it altogether.
Read More →
Zurich Launches Advisor IQ for F&I Manager Coaching
The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.
Read More →
F&I in the Digital Age
Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.
Read More →
Need for Speed: EV Apps Lack Consistency
Fifty-five percent of surveyed EV owners said their mobile applications had a major or moderate impact on their purchasing decisions, but connectivity issues remain a problem.
Read More →
Four Keys to Your Digital Trail Defense
Federal regulators are cracking down on hidden fees. This protective measure could mean the difference between winning and losing a lawsuit or surviving a duel with the Dark Side.
Read More →
Hyundai Hosts Tech Talent Forum
Technology leaders from Hyundai Motor Group will have open discussions at the inaugural HMG Tech Talent Forum on topics ranging from autonomous driving to 'smart' manufacturing.
Read More →