SAN CLEMENTE, Calif. — DealerSocket announced the availability of MarketPlace Social, one of eight tools under the CRM company’s MarketPlace line. MarketPlace Social features customizable options that allow dealers to solicit ratings for social media rating sites such as Yelp, Google and DealerRater.

MarketPlace Social automatically sends a thank you email with a survey link to sold or service customers. Customers who respond positively receive an e-mail with links to online reputation sites of the dealer's choice, and are asked to post a review. If a customer responds negatively to the survey, the dealer is immediately notified, according to the company.

"Knowing who your happy customers are and partnering with them to improve your rankings on top social media rating sites is a crucial component to social media success," said Jonathan Ord, DealerSocket co-founder and CEO. "With MarketPlace Social, dealers immediately know who is happy and, in the case of an unhappy customer, allows the dealer to proactively turn that customer into a raving fan."

MarketPlace Social can be used with DealerSocket CRM or as a stand-alone addition to a pre-existing CRM, according to the company. For more information, visit www.dealersocket.com.