DALLAS — Dealer software provider DealerSocket Inc. announced an upgraded version of its Inventory+ software solution. The inventory management tool now touts a new, easy-to-use interface, intuitive navigation, and expanded reporting capabilities that provide value to both single-store operations and multi-rooftop dealer groups.

Executives said the new features enable customers to sell their vehicles at a greater profit, which is in line with DealerSocket’s longstanding focus on profit over velocity.

“After listening to our customers, we invested significant capital and resources to make Inventory+ a best-in-class product focused on the primary needs of dealers,” said DealerSocket President and CEO Sejal Pietrzak. “Our upgraded version of Inventory+ is yet another step as we continue transforming our inventory management product suite to support the entire vehicle lifecycle. Our software gives our customers full control of their inventory strategy and ensures they are stocking the right vehicles to yield the highest profits.”

DealerSocket’s Inventory+ now has a user experience and design that matches the rest of the company’s suite of products, meaning that a user of DealerSocket’s suite will have familiarity and experience with the design, making staff training more effective for dealers, according to the announcement.

“DealerSocket’s fundamental objective with our Inventory+ software has always been about maximizing profit for our dealers. The major enhancements we have just released ensure that every vehicle has an opportunity to be sold at a timely profit,” said Steve Meeker, the company’s general manager of Inventory+. “Whether a dealer has a single lot or multiple rooftops, the innovative functionality we released today will provide benefits to help our dealers grow their business successfully.”