DealerSuccess Launches Geo-Based Marketing Plugin for Dealer Websites
Marketing firm DealerSuccess launched a website conversion tool called ConversionBlaster. It's a plugin for dealer websites designed to target people for specific campaigns based on their geographical location and their proximity to predetermined geofences.
VANCOUVER, Wash. — Marketing firm DealerSuccess launched a website conversion tool called ConversionBlaster. It's a plugin for dealer websites designed to target people for specific campaigns based on their geographical location and their proximity to predetermined geofences.
By using the plugin, the company stated, dealers can increase efficiency and ROI and start converting more of their website visitors into buying customers. The price for the service starts at $199, said Joe Orr, company president.
“After 25 years of dealership retail management, I know dealers simply don’t have the time to put the thought into this type of localized engagement on their websites, so we do it all for them. Dealers have never been able to make time-sensitive changes to websites ... until now," Orr said. "If they have a weekend event, now they can have the ConversionBlaster team put up cool interactive and irresistible messaging in as little at a couple hours. If they decide to have a weekend sales event or service offering, now they can instantly have every website visitor in the know."
The plugin enables dealers to instantly start a corporate benefits program as well, the company stated. Dealers can personalize messages for large businesses, ZIP codes, communities, and states. The plugin also plugs into Google Analytics so dealers can track all consumer actions.
For more, click here.
More Showroom
California Sees Quarterly Gains
California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.
Read More →
New-Vehicle Prices Stay Put
Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.
Read More →
EV Buyer Consideration Shifts
What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'
Read More →
Year-to-Date Auto Sales Holding Their Own
A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.
Read More →
Slow to Robo
Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.
Read More →
Dealers a Little Down
A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.
Read More →
European EV Sales Skyrocket
The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Used Lots Getting the Business
Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.
Read More →
Used Market Stabilizes
The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.
Read More →