DealerTrack Acquires Ford of Canada’s DMS Business
DealerTrack said it will acquire Ford of Canada’s iCONNECT Direct DMS business, a transaction that’s expected to close in the fourth quarter.
LAKE SUCCESS, N.Y. — DealerTrack today announced that DealerTrack Canada will acquire the assets of Ford Motor Co. of Canada’s iCONNECT Direct DMS business.
As part of the agreement, DealerTrack will assume control and own the administrative, sales, and support operations of Ford’s iCONNECT Direct DMS in the Canadian provinces. Ford of Canada will continue to provide non-DMS-related help desk support, hardware procurement services, and infrastructure expertise to its dealers.
The DealerTrack/Ford of Canada relationship began in 2008 when the companies announced they would offer a full-featured, web-based DMS using white-labeled DealerTrack software. Currently, that solution is widely available to Ford of Canada dealers across the country. Under the terms of this new transaction, DealerTrack and Ford of Canada will continue to collaborate, post-close, to ensure a seamless transition for the dealers.
“This agreement represents a firm commitment by DealerTrack to the Canadian market, and to our continuing relationship with and support of Ford of Canada,” said Michael Collins, vice president and general manager of DealerTrack Canada. “We are increasingly confident in our ability to grow our DMS footprint in this important market for years to come.”
The transaction is expected to close in the fourth quarter, and is not expected to have a material impact on DealerTrack’s recurring, monthly subscription revenue.
More F&I

Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →