Lake Success, N.Y. — DealerTrack Holdings Inc. recently announced that it has acquired AutoStyleMart, Inc., a provider of on-demand software solutions and services that enable auto dealers to procure, manage and sell vehicle accessories. AutoStyleMart is a privately held company headquartered in Waltham, MA, with 16 employees.

"We are pleased to announce this expansion of DealerTrack's capabilities into the vehicle accessories arena," said Mark O'Neil, chairman and chief executive officer of DealerTrack. "Automotive accessories represent a $34 billion business that has grown every year for the past five years, yet few dealers currently participate in this market. In today's challenging auto retailing environment, we believe that selling more accessories can add attractive incremental profit for many dealers. AutoStyleMart helps dealers set up an accessory center or grow an existing accessory business with its broad parts catalog, procurement solution, powerful visualization technology, and robust customer-selling interface. It also provides training programs to help facilitate dealer implementation and process."

O'Neil concluded, "This acquisition is consistent with our strategy of acquiring smaller companies that have developed outstanding technology in a complementary market sector. Integrating and enhancing AutoStyleMart's technology within the DealerTrack family will allow us to provide another tool for dealers to maximize their profits while better serving their customers."