LAKE SUCCESS, N.Y. -- DealerTrack Inc., a subsidiary of DealerTrack Holdings Inc. has expanded its network to integrate the lead management systems of auto lead providers with DealerTrack’s sales and finance solution for automotive dealers.

Bar None and BlueSky Marketing Group were the first lead providers to offer integration with DealerTrack to their dealer customers, launched earlier in 2006. InterActive Financial Marketing Group, which operates CARLOAN.com, AUTOLOAN.com and 1-800-AUTO-LOAN, recently became the third provider to go live on the network.

Dealers who purchase leads from participating providers can directly import lead and customer information into the DealerTrack network and work those deals seamlessly from leads through financing. DealerTrack provides free access to information about all of a dealership’s leads from connected lead providers, as well as those from their own Web site.

"The value of a lead greatly diminishes with time. DealerTrack enables lead providers almost real time distribution into the F&I office or sales desk, thus increasing the probability of lead closure," said Vince Passione, president of DealerTrack.

Dealers can view complete details about individual leads, and see at a glance whether credit applications were submitted for particular leads. They can automatically pre-fill and submit a credit application or a credit bureau application with a couple of mouse clicks. Information from lead providers can also be transferred electronically to SalesMaker, DealerTrack’s new desking and profit management solution, enabling the dealer to quickly identify the most profitable vehicle and financing options for particular leads.