Lake Success, N.Y. — DealerTrack Inc., a subsidiary of DealerTrack Holdings Inc. announced the introduction of Desk Log, an enhancement to its SalesMaker profit management system that enables auto dealers to track the status of their sales activity throughout the entire sales and finance process.

"SalesMaker is now getting even better with the addition of Desk Log," said Raj Sundaram, senior vice president of Dealer Solutions at DealerTrack. "This new feature provides functionality that our dealer customers have been asking for, enabling them to track the status of deals from the time they start at the prospect stage until they actually get funded — not just when the car is delivered. With Desk Log, SalesMaker not only helps dealers structure the best financing options that meet customer needs and their own profitability objectives, but also helps them manage their sales activities more efficiently and get deals done faster."

SalesMaker, which was introduced a year ago, integrates sales, finance, inventory and desking to help dealers structure the most profitable deals. It allows dealers to compare any type of financing — including lease, balloon, retail and special finance options — for any customer across the credit spectrum. SalesMaker reduces duplicate data entry, because deal information is electronically available across every stage of the process, and data provided on financing options is guaranteed.

With the addition of Desk Log, dealers can also track deal status and view any applicable notes; track activity by individual salespeople; and monitor progress on meeting stipulations for particular deals. This will help dealers complete deals and get their funding faster.