DealerTrack Launches Program to Reduce DMS Costs
Launching its largest and most aggressive DMS marketing program to date, DealerTrack is putting its money where its mouth is.
Launching its largest and most aggressive DMS marketing program to date, DealerTrack is putting its money where its mouth is.
Under the “DealerTrack DMS Switch and Save 50% Program,” DealerTrack says it will save users of competing DMS systems* at least 50 percent compared with the cost of their current DMS. If it cannot, DealerTrack will pay for one month of the dealer’s current DMS service.
With DealerTrack DMS, dealers can get the robust functionality they need and higher customer satisfaction** than other top competitive solutions for less than half the cost.
Dealers can get an instant savings estimate at www.dealertrackdms.com/save50, or call (866) 462-1186 for more information.
*Qualifying competitive systems include ADP (Elite, Drive, ARG/EDS, Web Suite 2006, Web Suite 2007) or Reynolds & Reynolds (Power/UCS, ERA excluding ERA ES). For additional conditions and restrictions, go to www.dealertrackdms.com/savingsterms.
**Based on the National Automobile Dealers Association’s 2009 Bi-Annual Survey of Dealership Satisfaction with Dealer System Providers’ Products and Services.
More F&I

Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →