Demand for Vehicle Safety Technology Increases, Study Reveals
A global study by Accenture revealed that 91 percent of consumers want driver-assistance and traffic-avoidance technologies.
NEW YORK — A global study by Accenture revealed that there is growing demand for automated driver-assistance and traffic-avoidance technologies.
In a study of in-vehicle infotainment (IVI), Accenture surveyed 7,000 drivers in seven countries and found that among the safety technologies currently offered, 91 percent of respondents wanted lane-changing/blind- spot warning system
When asked about future technologies, 83 percent of respondents said they would like to have in-vehicle technologies that can automatically contact a vehicle recovery organization when their vehicle breaks down, according to the study. Of those surveyed, 75 percent said they want a system that automatically calls the nearest emergency center if a crash were to occur.
Nearly three-quarters (73 percent) of the respondents said they also would like technology that could stop their vehicle and automatically send out an emergency call if the driver or a passenger were to suffers a heart attack or similar serious illness, according to Accenture. Another 83 percent said they would welcome technology that can identify traffic signals, congestion, accidents, and delays — warning the driver in advance of such situations.
“IVI technologies are capturing the imagination of consumers around the world, whether in developed or emerging markets,” Marcello Tamietti, managing director of Accenture’s Connected Vehicle group. “The key challenge for automakers will be keeping pace with the ever-changing technologies car-buyers want and capitalizing on the tremendous growth potential that the IVI market represents.”
For more information, visit www.accenture.com.
More Digital

Fixed-Ops Automation Can Help Dealerships Stand Out
Technology turns everyday service repairs into lasting customer loyalty and dealer profitability.
Read More →
AI and the Auto Dealer
These are risks you can’t ignore as the technology becomes more and more of a presence in the auto retail environment.
Read More →
Data Drives Success
Dealerships that make decisions based on data rather than gut instinct or experience have a leg up on their competitors, according to a recent survey.
Read More →
AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Simple But Effective Hacking Surges
Data from the past year at U.S. auto dealerships finds that email and identity phishing are growing threat sources that can dispense with malware by exploiting trust.
Read More →
The Future of Car Dealerships
Artificial intelligence is reshaping the service-drive experience and will help retailers stay competitive.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →
Real Intelligence
AI, though it presents many opportunities for productivity, efficiency and more, isn’t a one-for-one stand-in for people. It can augment human capital but not replace it altogether.
Read More →
Zurich Launches Advisor IQ for F&I Manager Coaching
The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.
Read More →
F&I in the Digital Age
Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.
Read More →