Dent Wizard Promotes Pennybacker to Great Lakes RVP
Nick Pennybacker has been promoted to regional vice president at Dent Wizard after serving as district manager in three Great Lakes markets.


ST. LOUIS — Automotive reconditioning services and related products provider Dent Wizard International promoted Nick Pennybacker to Great Lakes regional vice president. Pennybacker most recently served as district manager of the Michigan, Northwestern Ohio, and Northeastern Indiana markets.
In his new role, Pennybacker will be responsible for leading Dent Wizard’s operational teams and executing its strategic initiatives in the Great Lakes Region, which comprises the states of Indiana, Michigan, Ohio, West Virginia, and Western Pennsylvania. He will report to Dent Wizard COO Addison Thomas and operate from his office in Michigan.
“During his tenure Nick earned numerous professional accomplishments within our organization,” said Thomas. “He’s a proven performer who will play a key role in our aggressive growth strategies planned for the coming years.”
More F&I

Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →