Dent Wizard Promotes Shaw to National Project Director
In his new role, Shaw will focus on the management and growth of Dent Wizard’s WTD program.

In his new role, Shaw will focus on the management and growth of Dent Wizard’s WTD program.
ST. LOUIS – Dent Wizard International, a provider of vehicle reconditioning and protection services in North America, recently announced the promotion of Mike Shaw to national project director. In his new role Shaw will focus on the management and growth of Dent Wizard’s WTD (Wheel, Tires and Dent) program, which was launched in the spring of 2020.
Mike is uniquely qualified to succeed in his new role.
Shaw, who has been with Dent Wizard for more than 20 years, most recently served as Southeast regional customer development director. He has also served as regional sales manager. His previous work in the automotive field includes service director at Phillips Mercedes Benz in Virginia Beach, Va., service manager at Arnold Palmer Cadillac in Charlotte, N.C., business development manager at Fred Anderson Toyota in Raleigh N.C., and franchise owner at Interior Magic International.
“Mike is uniquely qualified to succeed in his new role,” said Michael Fedorowich, Dent Wizard’s senior vice president of operations. “He brings valuable experience and perspective and has proven himself to be an asset to our customers, partners and his Dent Wizard colleagues.”
Shaw will report to Fedorowich and will continue to work from his home office in Lakewood Ranch, Fla. Shaw is a graduate of Appalachian State University.
More F&I

AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →