Dent Wizard Promotes Shaw to National Project Director
In his new role, Shaw will focus on the management and growth of Dent Wizard’s WTD program.

In his new role, Shaw will focus on the management and growth of Dent Wizard’s WTD program.
ST. LOUIS – Dent Wizard International, a provider of vehicle reconditioning and protection services in North America, recently announced the promotion of Mike Shaw to national project director. In his new role Shaw will focus on the management and growth of Dent Wizard’s WTD (Wheel, Tires and Dent) program, which was launched in the spring of 2020.
Mike is uniquely qualified to succeed in his new role.
Shaw, who has been with Dent Wizard for more than 20 years, most recently served as Southeast regional customer development director. He has also served as regional sales manager. His previous work in the automotive field includes service director at Phillips Mercedes Benz in Virginia Beach, Va., service manager at Arnold Palmer Cadillac in Charlotte, N.C., business development manager at Fred Anderson Toyota in Raleigh N.C., and franchise owner at Interior Magic International.
“Mike is uniquely qualified to succeed in his new role,” said Michael Fedorowich, Dent Wizard’s senior vice president of operations. “He brings valuable experience and perspective and has proven himself to be an asset to our customers, partners and his Dent Wizard colleagues.”
Shaw will report to Fedorowich and will continue to work from his home office in Lakewood Ranch, Fla. Shaw is a graduate of Appalachian State University.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →