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Denver Auto Auction Enjoys Simulcast Success

by Staff
May 16, 2003
2 min to read


Manheim Auctions’ Denver Auto Auction recently sold 111 vehicles to online bidders via Simulcast during a closed sale for Daimler Chrysler. These vehicles accounted for 32 percent of the total vehicles sold during the sale.


“We are very excited to participate in any program that sells more cars and are thrilled that technology allows our buyers to attend from the comfort of their homes or offices,” said Tom Strickland, general manager of Denver Auto Auction.

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At the Denver Auto Auction sale, 22 online bidders submitted 678 online bids on 167 different vehicles.


“With every sale, we are seeing Simulcast become a more accepted and natural part of the auction experience,” said Joe Luppino, vice president and chief operating officer for Manheim Interactive.


Manheim currently has 62 lanes at 16 auctions operating on Simulcast, with 20 consignors, including both dealers and commercial accounts, selling vehicles on the system. Estimates are that by the end of May, Simulcast will be installed in 160 lanes at 32 Manheim auctions, ready to be activated as soon as training is complete. At this pace, Luppino conservatively estimates that Simulcast could attract more than 7,500 dealers into the auction lanes electronically by the end of May, up from 3,500 currently.


About Manheim Auctions


Manheim Auctions offers services that impact every stage of a used vehicle’s lifecycle. These include transaction, reconditioning and certification services, managed remarketing, end-of-lease-term management services, vehicle transportation, dealer floor planning, retail inspection and government auction services.

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The company also assists auto manufacturers, fleet and lease companies, banks and other financial institutions in selling their used vehicle inventories. Manheim offers technology tools designed to help dealers and national consignors handle their remarketing transactions more efficiently.


A wholly owned subsidiary of Cox Enterprises, Inc., Manheim Auctions has set the standard in the wholesale automobile auction industry for 58 years. With more than 32,000 employees at its 124 auctions and related businesses, Manheim is a global remarketing organization with 85 auctions in North America and additional operations in the United Kingdom, Spain, France, Australia and New Zealand.


In the year 2002, the company auctioned 9.6 million vehicles at its North American auctions.




Topics:F&I

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