NORFOLK, Va. — Dominion Dealer Solutions announced the launch of its new Dynamic Reports Portal for direct marketing. Available across devices in the world’s most popular web browsers, the Dynamic Reports Portal was designed to provide fast, visual access to the four cornerstones of DMS-based marketing data: service revenue, sales revenue, emails sent — including engagement and performance — and email collection.
As the company’s vice president of product, Alan Andreu, explained, dealers today rely on core metrics to measure the results of their marketing efforts. As the pace of business increases, most dealership managers are challenged by the accessibility of their reports. Dominion designed this new portal to provide every client with a dashboard view of their data plus the ability to drill down when needed. Each of the main data segments are reflected in its own widget along with top-level details for specific campaigns. The main dashboard also allows dealers to drill down to detailed reports, view granular statistics, and export data directly to their inbox.
