NORFOLK, Va. — Dominion Dealer Solutions announced today that its Dealers’ Choice Award-winning automotive equity mining solution, DealActivator, is now fully integrated with Dominion Autobase, one of its customer relationship management (CRM) systems.

The combined power of Dominion’s DealActivator and Autobase platforms gives franchised auto dealerships enhanced business intelligence and new lead information to increase sales, according to John Hardacre, product manager for Dominion Autobase.

“Dealers need efficient ways to follow up all leads. With the new Autobase Equity Logbook, both new and used car dealerships can contact their equity leads through the same processes already in place for lead follow-up in the CRM,” Hardacre said. “This makes it a seamless process and ensures that no opportunity falls through the cracks.”

The integration was designed to give new- and used-car dealership sales managers easy, instant access to a vehicle’s DealActivator equity data within Autobase CRM. Now, Autobase CRM users will experience what the provider describes as “the largest driving force in equity sales” — the DealActivator Priority Page. For dealers using both DealActivator and Autobase, the CRM and equity information will appear on the same screen.

Dealers will no longer be required to log into these systems separately, saving time and allowing them to quickly review top equity service customers daily without leaving Autobase CRM. Customer updates, including calls, emails, texts or notes made in either system, will be reflected in both, eliminating the need for additional manual entry. Dealers using Autobase CRM will find the follow-up process streamlined by this integration, since they can now contact customers in an equity position in priority order by filtering those most likely to close, according to the company.

“We are excited to bring DealActivator’s award-winning equity experience to Dominion’s Autobase CRM. Automotive dealers using Dominion’s Autobase will be ecstatic to start experiencing smart priority leads and other equity enhancements directly in the CRM,” said Alan Andreu, general manager of equity solutions at Dominion Dealer Solutions.