Thirty-five year industry veteran Kas Nelson has joined Dealer Owned Warranty Company as director of sales.
by Staff
July 2, 2018
2 min to read
RINGWOOD, N.J. — Technology-focused F&I product provider and administrator Dealer Owned Warranty Company recently welcomed Kas Nelson as director of sales. Executives said the seasoned professional embodies the company’s spirit of innovation, service, compliance, and continuous improvement.
“DOWC is looking forward to Kas’ contributions, the certain success of which is already evidenced by an increase in our dealer and agent base,” said Michael LaMotta, the company’s founder and general manager.
Ad Loading...
Kas Nelson
Nelson’s 35 years of industry experience began with selling BMWs in Texas. He was recruited by Pat Ryan & Associates in the early 1980s and by 1987 was promoted to regional vice president. In 1993, Nelson joined Concord Insurance Group as an executive vice president. Ten years later, when Aon purchased First Extended, Nelson returned as vice president of the agent marketing channel for Resource Automotive Group.
Nelson cited the uniqueness of DOWC’s program, cutting-edge technology, and focus on compliance as having attracted him to the company that represents “the evolution of the F&I industry.” After working with DOWC as a partner, Nelson said he realized the overwhelming need for flexibility, customization, and technology as the F&I industry evolves.
“Through my work with their team, I realized DOWC’s commitment to operational competence, execution, flexibility, and deliverable results,” Nelson said. “Ultimately, the move to DOWC was the result of a desire to be on the team that has emerged as the best in the industry.”
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
