SAN FRANCISCO — DrivingSales, the auto industry’s largest car dealer social network, announced on Feb. 4 the winners of the second annual DrivingSales Dealer Satisfaction Awards (formerly the Vendor Ratings Awards). The awards measure auto dealer satisfaction with services provided by vendors during 2010 in over 12 categories, including CRM, new-car leads, used-car advertising, vehicle pricing, Websites, SEO and social media.

The DrivingSales Dealer Satisfaction Awards measure dealer satisfaction by allowing dealers to rate and review their vendors at DrivingSales.com. DrivingSales verifies each review to ensure a dealership employee submitted it. The validated reviews are published at www.drivingsales.com for dealers to use in their decision-making.

Vendors who achieved the highest dealer satisfaction rankings received “Highest Rated” or “Top Rated” awards. The awards were presented at a special ceremony at the 2011 NADA Convention and Expo in San Francisco. 

“We would like to congratulate the award winners. They have achieved what we consider to be the highest possible accolade: the satisfaction of their dealer customers,” said DrivingSales CEO and Founder Jared Hamilton. “The DrivingSales Dealer Satisfaction Awards are simply a reflection of the excellent results these solution-providers have generated for dealers across the nation, and we are proud to recognize their accomplishments.”

The 2010 DrivingSales Dealer Satisfaction Award Winners are (listed by category):

Call Management

• CallSource – CallTrack: Highest Rated

• Who’sCalling – Who’sCalling: Top Rated

• Callbright – Inbound Lead Tracker: Top Rated

Chat

• ContactAtOnce! – ContactAtOnce! AutoDealer Chat: Highest Rated

• ActivEngage – ActivEngage: Top Rated

• CarChat24 – CarChat24: Top Rated

CRM

• Autobase – AutobaseCRM: Highest Rated

• CAR-RESEARCH XRM – CAR-RESEARCH XRM: Top Rated

• DealerSocket – DealerSocket CRM: Top Rated

DMS

• Reynolds and Reynolds – The ERA System: Highest Rated

• ADP Dealer Services – ADP Drive DMS: Top Rated

• DealerTrack – DealerTrack DMS: Top Rated

Internet Lead Management System (ILM)

• VinSolutions – MotoSnap ILM: Highest Rated

• AVV – AVV Web Control: Top Rated

• ADP Dealer Services – BuzzTrak Lead Manager: Top Rated

Internet Trainers

• PCG Digital Marketing – Brian Pasch: Highest Rated

• Dealers Technology – Rafi Hamid: Top Rated

• eXtéresAUTO – Merla Turner: Top Rated

Inventory Pricing

• vAuto, Inc. – vAuto: Highest Rated

• eCarList – eCarList TrueTarget: Top Rated

• DealerTrack – DealerTrack AAX: Top Rated

New-Car Leads

• Dealix – New Car Leads: Highest Rated

• Autobytel Inc. – New Car Leads: Top Rated

• Cars.com – NewLeadsPlus: Top Rated

Owner Marketing

• CIMA Systems – CIMA Systems Virtual BDC: Highest Rated

• @utoRevenue – @utoRevenue: Top Rated

• Cobalt – Owner Marketing: Top Rated

SEM-PPC

• POTRATZ – Search and Behavioral for Website and Mobile: Highest Rated

• PCG Digital Marketing – Management Service: Top Rated

• Dealer.com – TotalControl DOMINATOR: Top Rated

SEO

• eXtéresAUTO – eXtéresAUTO - SEO: Highest Rated

• PCG Digital Marketing – Strategic Digital Marketing: Top Rated

• Dealer.com – ManagedSEO: Top Rated

Used Car Advertising

• AutoTrader – AutoTrader.com: Highest Rated

• Cars.com – Ad Package: Top Rated

• Digital Compass Marketing – Automotive Advertising Network: Top Rated

Websites

• Dealer e Process – Dealer eWeb - Auto Dealer Websites: Highest Rated

• Dealer.com – SmartSites: Top Rated

• Cobalt – Cobalt Websites: Top Rated

“Over 5,000 individual reviews have been submitted to DrivingSales.com, providing valuable information and feedback for vendors and dealers alike,” said Hamilton. “Information that enables auto dealers to make smart vendor decisions for their businesses based on the objective rankings of their peers - and vendors to continuously improve their products - will be ever-more critical as car sales begin to recover in 2011. We are pleased to continue to help inspire innovation and improvement with Vendor Ratings’ uniquely objective and broad-based information-sharing platform and our annual Dealer Satisfaction Awards.”

Full award results are available online at www.DrivingSales.com/dealersatisfactionaward. Full broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony is available at www.drivingsalestv.com.