E-Loan Gains as Auto Loan Volume Rises
Even though E-Loan saw its auto loans jump 190 percent in the last quarter, the stock is still trading at less than $3.
E-Loan, Inc. gained 0.78 to 2.38 Jan. 10 after the online lending company said auto loan volume in the fourth quarter rose to a record $320 million. The Dublin, Calif.-based company said it originated 15,671 auto loans in the quarter, up 190 percent from a year earlier and 70 percent ahead of the third quarter.
E-Loan offers consumer loans and debt-management services over the Internet. The company works with lenders to provide mortgages, home equity loans, auto loans, credit cards and small-business loans.
E-Loan reported third-quarter revenue of $9 million, up from $5 million in the year-earlier quarter, along with a pro forma loss of $8.5 million, or 16 cents per share.
Last month, the company introduced a service that offers instant online decisions on home equity loans, along with a mobile notary service, which the company said allows consumers to close loans within 10 days. E-Loan also said it plans to target the growing market for home equity financing.
Steve Herz, head of auto operations at E-Loan, pointed to the fact that the company realized an increase -- in a quarter that saw overall auto industry volumes decline -- as evidence that consumers value E-Loan's "no-hassle process and lower rates."
E-Loan said it was able to increase revenue, while lowering costs. The company is "focusing efforts on converting E-Loan browsers into borrowers," said CEO Chris Larsen.
E-Loan went public in June 1999 at $14 per share. The stock ended its first day of trading at $37.
More F&I

Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →