eBay Motors and GM Unveil Website for California Car Buyers
eBay Motors and General Motors Company launched a new Website today that allows consumers to purchase new cars, crossovers and trucks online from participating California Chevrolet, Buick, GMC and Pontiac dealers.
SAN JOSE, Calif. and DETROIT, Mich. — eBay Motors and General Motors Company launched a new Website today that allows consumers to purchase new cars, crossovers and trucks online from participating California Chevrolet, Buick, GMC and Pontiac dealers. The new car shopping site — gm.ebay.com — will be available to consumers from August 11 through Sept. 8, 2009.
Consumers will be able to browse hundreds of California dealer online showrooms, ask questions, negotiate prices, and arrange financing and payment to purchase a new 2008, 2009 or select 2010 car, crossover or truck online. With more than 225 GM dealers in California participating, shoppers can view up to 20,000 new GM vehicles at very competitive prices. Vehicles will be offered through eBay Motors' traditional formats such as "Buy It Now" (where shoppers agree to pay the advertised price) and eBay's innovative "Best Offer" option (where buyers indicate the price they are willing to pay and can negotiate online with the dealer for the vehicle).
The site also incorporates features that will allow consumers to compare pricing across models or participating dealerships, get tips and advice with a Buyer Checklist, and determine the value of their trade-in or whether their current vehicle may also qualify for government funded “Cash For Clunkers” incentives.
"With 12 million individual car shoppers visiting our site every month, eBay Motors has unique insight into how people prefer to buy their cars," said Rob Chesney, vice president, eBay Motors. "Through this program, we are helping GM dealers to extend their physical showroom while at the same time delivering to our buyers the great deals and broad selection they expect from eBay."
"Together with eBay Motors, GM and our dealers are reinventing the car-buying experience for our California customers," said Mark LaNeve, GM vice president of U.S. sales. "As the dealer showroom expands from the parking lot to the laptop, this makes it easier for a customer to browse available new-car inventory, make an offer, buy it now, or send a message asking for more information from a dealer — all at the customer's convenience."
"We are very excited about being a part of this special eBay initiative in California. We've found that serious shoppers want it to be easy and have shifted from the traditional forms of researching and purchasing vehicles to getting it all done on the Internet," said Ted Nicholas, president and CEO of Three Way Chevrolet in Bakersfield, Calif. "Now, with the custom-built GM/eBay microsite, customers can get all the information they need about available inventory, compare features and price ... and make a decision to buy a vehicle now or make an offer."
Complete program details including participating GM dealer inventory available through individual GM brand websites that can be found at gm.ebay.com, chevrolet.ebay.com, buick.ebay.com, gmc.ebay.com, and pontiac.ebay.com.
More F&I

Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →