Edmunds.com Forecasts Year-End Auto Sales
This month's new vehicle sales (including fleet sales) are expected to be 1.37 million units, a 3.6-percent decrease from December 2006 but a 16.8 percent increase from November 2007, according to Edmunds.com.
SANTA MONICA, Calif. — This month's new vehicle sales (including fleet sales) are expected to be 1.37 million units, a 3.6-percent decrease from December 2006 but a 16.8 percent increase from November 2007, according to Edmunds.com.
"Adding this forecast to the sales totals year to date, we estimate that the industry will sell approximately 16.1 million vehicles in 2007, the lowest volume since 1998,” observed Jesse Toprak, executive director of Industry Analysis for Edmunds.com. "Given the current economic challenges and the uncertainty associated with the upcoming presidential election, we do not anticipate that 2008 will be any more robust for the car business. But, there is promise of a turnaround in 2009 when some macroeconomic factors may be very different than they are today."
The combined monthly U.S. market share for Chrysler, Ford and General Motors (GM) domestic nameplates is estimated to be 52.5 percent in December 2007, down from 52.7 percent in December 2006 and up from 51.1 percent in November 2007.
Edmunds.com predicts Chrysler will sell 178,000 units in December, down 6.5 percent compared to December 2006 but up 10.7 percent from November. This would result in a new car market share of 13 percent for Chrysler in December, down from 13.4 percent in December 2006 and down from 13.7 percent in November.
Edmunds.com predicts Ford will sell 209,000 units in December, down 6.9 percent compared to December 2006 and up 17.7 percent from November. This would result in a market share of 15.3 percent of new car sales in December for Ford, down slightly from 15.8 percent in December 2006 and up slightly from 15.1 percent in November.
Edmunds.com predicts GM will sell 332,000 units in December, down 0.7 percent compared to December 2006 and up 27.1 percent from November. GM's market share is expected to be 24.3 percent of new vehicle sales in December, up from 23.5 percent in December 2006 and up from 22.3 percent in November.
Edmunds.com predicts Honda will sell 130,000 units in December, down 1.4 percent from December 2006 and up 16.7 percent from November. Honda’s market share is expected to be 9.5 percent in December, up slightly from 9.3 percent in December 2006 and flat compared with 9.5 percent in November.
Edmunds.com predicts Nissan will sell 91,000 units in December, down 0.8 percent from December 2006 and up 12.8 percent from November. Nissan's market share is expected to be 6.6 percent in December, up from 6.4 percent in December 2006 and down slightly from 6.9 percent in November.
Edmunds.com predicts Toyota will sell 222,000 units in December, down 2.9 percent from December 2006 and up 12.4 percent from November. Toyota's market share is expected to be 16.2 percent in December, up slightly from 16.0 percent in December 2006 and down from 16.8 percent in November.
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →